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Send buyers a room, not a pile of links.

Fello gathers your web pages, PDFs and videos into one room a buyer can read from start to finish without leaving. You see who opened it, what they read and for how long.

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Free while Fello is in alpha. Sign in with your work email: no password and no card.

Northwind
For Dana at Acme
Book a demo
Why teams outgrow shared foldersWeb page
Why teams outgrow shared folders
What you see: Dana is in the room0 of 4 engaged
  • Why teams outgrow shared folders0:00
  • Security overview0:00
  • Product tour0:00
  • Pricing guide0:00

An example with made-up names. Click an item and watch the time build, as it does for a real buyer.

What is Fello?

Fello is a sales room platform for B2B sales and marketing teams. A seller gathers web pages, PDFs and videos into one room, sends each buyer a personal link, and sees who opened it, which items they read and for how long.

One room, seen from both sides.

What your buyer gets

  • One link, with everything in the order you chose.
  • Pages, PDFs and videos that open in place, with no downloads and no new tabs.
  • Your logo and colour, and a welcome note with their name on it.
  • A prompt for what to read next, and your button when they are ready to talk.

What you get

  • Who opened the room, through a link that is theirs alone.
  • Active time on every item, counted only while they are actually looking.
  • Which items they engaged with, and which buttons they clicked.
  • An alert in Slack and a note on their HubSpot record, while it still matters.

From scattered content to a tracked room in four steps.

  1. Add what you already have

    Paste links to your web pages, upload PDFs, add YouTube videos. A page that refuses to be embedded is saved as a snapshot, so it still opens inside the room.

  2. Arrange it into a track

    Drag items into the order you want read and add your own buttons, such as “Book a demo”. Or describe the buyer in a sentence and let AI draft the track from your library.

  3. Send each buyer their own link

    Create links one at a time, or import a HubSpot segment and get a personal link for every contact, ready to drop into your sequences as a merge field.

  4. Follow up on what they read

    See who opened the room, which items held their attention and for how long. Get a Slack message the moment a buyer digs in, and find the visit on their HubSpot record.

Built for the people who share the number.

Marketing

One campaign, a room for every contact.

  • Import a HubSpot segment as an audience and generate a personal link for each person in it.
  • Greet buyers by name and company with merge fields in the welcome note, titles and buttons.
  • See which content earns attention across the whole segment, item by item.

Sales

Know when to call, and what to talk about.

  • A personal link is one buyer’s alone, so you know whose room was opened without asking them to sign in.
  • Alerts when a link is opened, when a buyer engages with two or more items, and when they click a button.
  • A visit-by-visit timeline of what each buyer opened and how long they stayed.

Revenue operations

It fits the stack you already run.

  • Every visit by a known contact is written to their HubSpot timeline as one tidy note.
  • Admin, Editor, Seller and Viewer roles keep content and connections in the right hands.
  • A REST API, webhooks and an MCP server for your own tools and AI assistants.

Connects to what you already use.

CRM
HubSpot
Alerts
SlackWebhooks for Zapier, Make and your own endpoints
AI, with your own key
AnthropicOpenAIGoogle GeminiOpenRouterTogether AIGroq
For developers
REST APIMCP server

Plans

While Fello is in alpha, every workspace gets everything in Business at no cost, and no card is asked for. Prices will be published before the alpha ends.

Starter

Free during alpha

For a founder or a first seller who shares rooms one buyer at a time.

  • Up to 3 tracks
  • A library for web pages, PDFs and YouTube videos
  • Personal links that show who opened the room
  • Engagement by room, by item and by visit
  • Your logo and brand colour, with no Fello watermark
  • AI drafting of tracks, using your own model key
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Pro

Free during alpha

For sales and marketing teams sending rooms to whole segments.

Everything in Starter, and:

  • Up to 25 tracks
  • Audiences imported from HubSpot segments
  • A personal link for every contact, with CSV export
  • Merge fields that greet each buyer by name and company
  • Tracks that reorder themselves from what buyers read
  • Alerts in Slack or any webhook when a buyer engages
  • An MCP server so AI assistants can work with your rooms
  • Admin, Editor, Seller and Viewer roles
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Business

Free during alpha

For revenue operations wiring Fello into the rest of the stack.

Everything in Pro, and:

  • Unlimited tracks
  • Room visits logged on the HubSpot contact timeline
  • A REST API with read-only and read-write keys
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Questions people ask first.

What is Fello?

Fello is a sales room platform for B2B sales and marketing teams. A seller gathers web pages, PDFs and videos into one room, sends each buyer a personal link, and sees who opened it, which items they read and for how long.

How is Fello different from a digital sales room or deal room?

Most deal rooms are workspaces a seller builds for one deal, centred on a shared action plan. Fello is built around the content: one room can go to a whole segment at once, each buyer gets their own link, and you measure how long each person actually spent on each item.

How much does Fello cost?

Nothing while it is in alpha. Every workspace gets every feature, and no card is asked for. Starter, Pro and Business plans will apply afterwards, and their prices will be published before the alpha ends.

What does alpha mean for me?

Fello works end to end, but it is young: features are still landing and some edges are rough. In return, everything is free while it is in alpha, and your feedback shapes what gets built next.

Do buyers need an account or an app?

No. A room is a web link. Buyers open it in any browser, on a phone or a laptop, with nothing to install and nothing to sign in to.

What can I put in a room?

Web pages, PDFs and YouTube videos today. Most pages open live inside the room. Pages that block embedding are captured as a snapshot instead.

How is time on an item measured?

Fello counts time only while the room is the tab in view and in focus, so a room left open in the background does not inflate the numbers.

Can I sign in with Google?

Not yet. Google sign-in is coming soon. For now you sign in with a link sent to your work email, so there is no password to set or remember.

How are my keys and tokens kept?

API keys, HubSpot tokens and webhook addresses are encrypted before they are stored and are never shown again, even to admins. They can only be replaced or removed.

Your next buyer is going to get a link. Make it a room.

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Set up a workspace in a couple of minutes. Free during alpha.